Product Overview
The Search Engine Marketing Kit, 2.0
Product Information
Features
Features
Latest Update: September 2007
- Indepth explanations on the 'search industry' works
- Detailed walk-thru’s on constructing highly efficient PPC Campaigns
- Includes a CD-ROM packed with search engine business documents & SEM tools
- Get $100 in free traffic from Yahoo! Search Marketing and Miva
- Easy-to-access, professional, ring-bound folder format
Customer Reviews
Live, unmoderated reviews from our customers, typos and all.
I was sent the wrong item and called Matt. he fixed the problem straight away.
Also this was my second order - love your products!
Kimberly Harrison, USA 
Good books i must confess keep it up
Lisa Frotten, USA 
First off, to SitePoint - you guys are really giving O'reilly a run for the money. I have purchased several books already and wow! - Now the really good part:
As I am only finishing chapter 3, I have to say you have already proven me right on many statements I have made to clients over the years. Now I have something to back me up. This kit is absolutely worth every penny, provided you read it, work it, and study it.
In a nutshell, if one claims to do SEM/SEO and haven't yet worked this kit, one is most likely not real and should spank oneself in front of one's clients.
Cheers to both authors and SitePoint for bringing this to market.
Andreas Hohl, USA 
Dan/Dave:
Thanks for all the great work! This was just the jump-start that I was looking for: saved me months of online research. Thanks for all the case studies/practitioner insights, tool reviews and resources.
You've given me illuminating, up-to-date, authoritative content, in as much as a *single* printed edition about such a dynamic topic could. It is now my constant companion. Hey, it's even literally strong enough to hit intractable clients over the head with when persuasion fails ;)
While the Kit compares favorably to similar other books out there and production value/usability for daily work are strong (would not change format), the '8' score is because of the site errata in the text: particularly irritating for a professional copywriter (moi). (Proofreader/editorial staff, this means you :)
WIll buy again.
Amit Kotwal, Australia 
I've bought a number of courses but I'd have to say that the SEM kit is by far the most complete course I've purchased to date. It covers not only the skills and technical information but also every aspect of the planning, interaction and product delivery to customers. If you are interested in providing SEO services and want to know how the professionals operate then this is probably everything you are going to need. Definitely my best purchase this year!
Gary Smith, Australia 
So far so good. Having picked out all the relevant info I am now on a full read of the book, which I was not expecting to do, as with this kind of book you can easily get bogged down. However, with this kit I am pleased to say the topics are visited in depth and depart technical information in an easy to understand manner, maintaining the readers attention throughout.
Peter Charles Ringrose, United Kingdom 
See More Reviews or Write Your Own
Here are some reviews for the previous edition.
I have enjoyed this book - it has been very helpful. Great information on Search Engine Marketing and information on Tools.
Taunya, USA 
[written for previous edition]
An interesting and very helpful read.
Darren Nicholls, USA 
[written for previous edition]
This Kit is worth every penny. Dan does an excellent job of delivering the information. The CD is excellent, too. Everything I had hoped for & more :-)
Claudia B., USA 
[written for previous edition]
This book was a lot of common sense, but it did teach me a few extra things that I haven't thought of before.
Thank you.
Brandon Kasper, USA 
[written for previous edition]
Excellent, Dan Rocks! I'm able to send out proposal with real professionalism all thru-out. A lifesaver.
jon rognerud, USA 
[written for previous edition]
Lots of info and a great starting point for someone starting in SEO. Could have more on how many keywords and so forth in a page.
Jeff Kes, USA 
[written for previous edition]
Very helpful book. I look forward to putting these ideas to work. I've already begun doing just that.
Patrick Shrader, USA 
[written for previous edition]
Great insights to the SEO world for both beginner and more advanced SE optimizers.
Carlos Dieter, USA 
[written for previous edition]
Product Details
| Edition: |
2nd |
| Price: | $197.00* |
| Pages: | 341 |
| ISBN: | 0-9752402-5-0 |
| Pub: | September 2007 |
| Extras: | Includes CD-ROM |
* For a limited time includes FREE shipping
Special Bonus!
Bonus - Advertising credits for three major Pay-Per-Click providers.
Google AdWords™
$50 worth of Google AdWords™ advertising
Yahoo! Search Marketing
$50 worth of free clickthroughs on Yahoo! Search Marketing
Miva
$50 worth of free clickthroughs on Miva
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SitePoint Books
Document List
What’s on the CD-ROM?
Here is a comprehensive list of the documents included with the ‘The Search Engine Marketing Kit, 2.0’.
Contact, Intake, Assessment
- New Client Form
Keyword Worksheet
- Keyword Analysis Instructions
- Keyword Worksheet
Link & Directory Planning
- Directory Worksheet
- Link Partner Worksheet
Presentation
- Search Engine Marketing Presentation
Process Flowchart
- SEM Process Overview
- SEM Process Overview
- SEM Process Overview
- SEM Process Overview
Rates, Quotes & ROI Calculator
- Rates, Quotes & ROI
Sample SEM Proposal
- Sample SEM Proposal
Sample SEM Services Agreement
- Sample SEM Services Agreement
SEM Project Planner
- Project Planner
Site Review Checklist
- Site Review Checklist
Web CEO
- SEM Kit Owner’s Discount
